L'Oréal Salon Shop

Discover our No.1 professional home care range Opti.care Smooth Straight. Specially developed for straightened hair, its super caring formulas are the expert’s favorite choice for smooth and straight professional hair results. A complete hair care regimen rich in shea butter that deeply nourishes, conditions, protects and tames frizz for up to 72 washes. The serum has a light, non-greasy formula that smoothes frizz and protects against split end damage to leave hair silky smooth with a reflective shine.

Powered by Shea Butter

Trusted by hair stylists for Smooth Straight hair. Protects and styles with light, non greasy formula. Smoothes frizz and flyaways to leave hair silky smooth with a reflective shine. Repairs frayed tips and split ends. Maintains straightened effect of hair for up to 72 washes*

Shake well before use. Rub a small amount into hands and apply to dry hair, starting at the ends and working toward the scalp. Style as desired.
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